Adestra integration with Salesforce

Purpose:

• Adestra is a cloud based email service platform.
• Adestra is a email marketing tool
• Adestra is used to email marketing campaigns

About Message Focus:

• Message Focus the API provided by Adestra to communicate with any external system.
• It communicates with external system via web service.
• Communication between the web service and Message focus can be automated and reverse process can be done to automate the process.
• It communicates with web service/database for sending emails (campaign).

Message Focus Technical details:

• Using Perl programming language Message Focus is developed.
• Remote Procedural call used to communicate with Adestra API services

Key Benefits

• Easy-to-use: send your Campaign Members to Message Focus from Salesforce in just a couple of clicks.
• Improved data security: remove the need for manual processes when uploading data into Message Focus.
• Real time data transfer: enabling up-to-date lists of campaign members to be transferred to Message Focus.
• Save time and resource: reduce manual processes of downloading and uploading data.

Adestra Integration with Salesforce

• Using Message focus API we can integrate the Adestra with Salesforce
• Initially remote site settings should be done in salesforce
• Message focus related configurations will be done in Adestra

Note: We need to little bit explore on basic configurations on the Adestra system.

• Using the Apex class we can consume the web service of the Message focus and then we can push the data to salesforce.

Note: As per Adestra documentation for basic communication between Adestra and salesforce we having the click and configurations feature in the Adestra system.