Marketing Automation using Odoo 14

Odoo 14 marketing automation controls the marketing process of setting up multifunctional campaigns across multiple channels. It integrates modules such as Odoo SMS Marketing, Odoo Email Marketing and Odoo Social Media Marketing where it automates email, SMS and social media campaigns.

Odoo’s marketing applications are designed to manage content management, social media, websites, mass communications automation and customer loyalty. The automation of Odoo Marketing helps marketers track required segmentation, achieve lead generation goals, perform lead scoring, perform customer lifecycle marketing, cross-sell, up-sell and market ROI measurements. Lead Generation generates leads for your Odoo website, Odoo email marketing and Odoo events.

Advantages of Marketing Automation using Odoo

• It automates your marketing campaigns in real time, analyses success rates from a single dashboard.
• You can manage, plan, publish, and monitor the performance of your posts on Social Media. Users can also create reports and dashboards.
• For campaigns in the mass media intended for the public, Odoo Marketing Automation helps companies target and orient their messages.
• Automating email marketing with Odoo allows users to optimize their results by sending campaigns to their target groups in their database. It enables companies and users to obtain accurate, real-time statistics on who sends which emails.
• Odoo provides ready-made templates that can be customized to your needs. It enables companies to update, automate and measure marketing tasks and plans in order to increase operational efficiency and revenue.
• Users can track their opportunities in the pipeline with just a few simple steps.
• Odoo Marketing Automation ERP with special functions that meet the needs of different industries helps you replace time-consuming manual processes with automated activities.
• Email Marketing Automation in Odoo Ecommerce’s help to improve your overall marketing strategy by analyzing potential customers, sales, open / close rate, bounce and click-through rates.
• Access to a full history of customer business interactions is one of the many benefits of using Odoo. There are countless integrations with Odoo, no matter what kind of business you run. Odoo is an ERP software – which means that it has additional features that you won’t find in a CRM like Salesforce.

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